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Motherhood – Not What You Expected?

Help us support mums in crisis as our new fundraising campaign shines a light on the side of Mother’s Day you don’t see on social media

 

We urgently need your help.

Funding cuts mean we are losing 20% of our budget over the next 12 months. To continue supporting vulnerable mums, dads and partners experiencing pre and postnatal mental health challenges, we need to find an additional £150,000 over the next 12 months.

Without it, Birmingham parents could be left without vital perinatal mental health care when they need it most.

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Our campaign

Mother’s Day is framed as a celebration of family life that makes mums feel appreciated and thankful for the joy of motherhood.

However, for the one in four mothers who experience perinatal mental health problems, it can be a painful reminder of the guilt, shame and inadequacy they feel while struggling to cope.

To highlight that reality, our campaign, ‘Motherhood – Not What You Expected?’, tells the powerful stories of five Birmingham mums who have struggled during pregnancy or their child’s early life.

They feature in a series of short films exploring issues ranging from isolation to suicidal thoughts – and explaining how Acacia has helped them grow into happy, healthy mothers. The social media clips will be released from the 10th of March in the five days leading up to Mother’s Day 2026.

Among the mums who have opened up on camera is Emma, 41, from Cofton Hackett, who believes she ‘wouldn’t be here today’ without Acacia’s support.

The mother-of-three said: “I started self-harming because I needed control. And I thought about committing suicide – not because I didn't love my children, but because I couldn't cope.

“That's not something you can burden your husband or mum with, but I had Acacia.

“I was able to talk freely, without judgment. Without Acacia, I wouldn’t be here today and my children wouldn’t have a mother. I owe them everything.”

 

Why your donation matters

The first 1,001 days of a baby’s life are critical to their development. When mothers don’t receive the mental health support they need, the long-term impact on families can be profound. Children of parents who experience mental health issues are more likely to struggle with their own social and emotional development.

Head of Fundraising Vicki Hook said: “We know that suicide is a serious risk for new mothers with mental health issues. They’re so vulnerable during that period and things can escalate really quickly. Suicide is the leading cause of death in the first year after pregnancy.”


Please donate today

Your donation, whether a one-off or through a regular monthly gift as an Acacia Angel, makes it possible to offer essential services that bring hope and healing to those in need.

Each contribution, no matter the size, helps to ensure that no family in crisis has to face their journey alone. Donate today and be a part of the transformation.

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